Alumotive Rebrand
Brand Identity, Advertisement, Exhibition/Trade show Design
Photoshop, Illustrator, InDesign, Lightroom
2023
Photoshop, Illustrator, InDesign, Lightroom
2023
Imagine your 20 with knowledge like you're 60 but with the imagination like you were 10. That's what Alumotive is. Co-founder Kenny Boots wanted to swap his previous RB25 with something that could produce more power and be done more budget-friendly. After working with his close friend and co-founder, Ian Piek, they ended up creating a company around their work. Seeing as how the Mercedes-Benz M113 V8 was an untapped market in performance, it made sense to produce products they had to make anyways. Hoping to revolutionize the drift world and open up the possibilities of a budget-friendly, high-power drift car, Alumotive was born. They have already created an ITB (Individual Throttle Body) kit, manual swap, and flywheel from scratch for the Mercedes-Benz M113 with more on the way.
Mercedes-Benz M113 test mounted in Kenny's Nissan S13 Onevia
via Alumotive
Full M113 engine with ITB mockup, via Alumotive
Front and back flywheel renders, via Alumotive
Close up ITB mockup, via Alumotive
Kenny had created the original logo for Alumotive. Playing with negative space and working the "A" and "M" into 4 triangles. Kenny and Ian had both grown on the original logo, so instead of completely ditching it I refined it and adjusted the word mark to match. The biggest changes were rounding the corners and darkening the red to prevent it from feeling 'hazardous' or aggressive.
Alumotive's mission statement:
"At Alumotive, we strive to enhance diversity within the automotive community through aftermarket performance parts primarily for Mercedes motors."
Alternative Alumotive logo
Event canopy
Event canopy design
Alumotive billing, envelope, and business card
